Monday 5 April 2010
The Stylist
I love this magazine so much that if it weren't free I'd gladly pay for it. Its a woman's magazine in every sense of the word - positive stories about women, beautiful clothes but not too many....handbags we adore, shoes glorious shoes and interviews that focus on the interviewee's achievement be they famous or not.
Stylist is a breath of fresh air from cover to cover. One of my favourite sections has got to be The Style List - a bit like Oprah's the O list but with things that you can afford. Anything ranging from dainty cake stands to must have bags to sinfully decadent boxes of chocolate. The list is as varied as it is enticing and completely lacking in pretence.
Stylist's first edition featured Angelina Jolie with the title 'Mum's home' - whoever came up with that strapline to go with the stunning Ms Jolie deserves a pay-rise. It caught our attention and made us read and want more. Not wanting to dismiss British magazines but The Stylist reads to me like African-American magazines like Essence and Ebony. It is celebratory, focusing on positive stories about women rather than prying into people's lives in order to feed our insatiable apetite for celeb gossip. Stylist reminds us why we're incredible, why we should be proud of all that we've achieved, and why we should celebrate the things that make us who we are. It doesn't just focus on famous women, we also get to read about ordinary women whose achievements may well mirror our own.
Being a UK based magazine, the listings wont be relevant for everyone but I still think that its worth a read whether you're based in Lome, Rotterdam or Arkansas. If you are in London, then you can pick up a copy in central London on Tuesday evenings or Wednesday mornings. If not then check out www.stylist.co.uk and Happy reading!
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